IS628 Real-time Business intelligence at continental airlines Case Study

IS628 Real-time Business intelligence at continental airlines - Case Study ExampleBased on the selective information collected by its expeditious data warehousing course, the management team up of Continental conducts a process meeting every solar day to discuss about the political partys progress. There exists a strong believe among the management team members that, a thing which cannot be measured, can never be managed. Therefore in order to foreclose in track with the experiences of their clients using the airlines, the management team members were solely dependent on the active data warehousing program. The companys performance was analyzed by several factors such as their customers satisfaction regarding flight arrival and departure times, handling of baggage, and many more. Other areas were Continental Airlines utilize active data warehousing are airline security, operations of flight, revenue accounting and management, fraud detection, and others. In addition to traditi onal ways of using active data warehousing, Continental airlines used it differently for reconstructing their goals and qualification their airlines the most favorite choice for their customers. They made use of active data warehousing to the maximum mathematical extent to gain information regarding their customers experience as well as the companys performance based on its implementation. The information gathered using the real-time warehousing program was interpreted in such a way that it helped the management team of Continental to make necessary changes to improve the experience of their customers and alter their entire business to match with the needs of their customers.Continental Airlines was once at the verge of bankruptcy but achieved a turnaround after implementing some optimal strategies. Continental revolutionized its performance by adopting strategies relevant to Business Intelligence. Go Forward was the earliest plan adopted by Continental for revolutionizing itsel f. The